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Privacy Policy

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Lead the Way Dog Training is committed to protecting and respecting your privacy. This Privacy Policy explains how your personal data is collected, used, and stored in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

1. Information We Collect

We may collect and store the following information:

  • Name

  • Email address

  • Phone number

  • Home address (for in-person training sessions)

  • Information about your dog (including age, breed, behaviour history, and training needs)

  • Any other information you choose to provide during enquiries or sessions

 

2. How We Collect Your Data

Your data may be collected when you:

  • Contact us via the website, email, phone, or social media

  • Book training sessions or packages

  • Complete questionnaires or intake forms

  • Communicate with us during or after training sessions

 

3. How We Use Your Information

Your information is used to:

  • Respond to enquiries

  • Provide dog training services

  • Manage bookings, payments, and cancellations

  • Tailor training advice to you and your dog

  • Maintain internal records

  • Comply with legal or insurance requirements

We will only use your data where there is a lawful basis to do so.

 

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: To provide training services you have booked

  • Legitimate interests: To manage and improve our services

  • Legal obligation: Where required by law

  • Consent: For marketing communications or use of photos/videos

 

5. Marketing Communications

  • We will only send marketing emails or messages if you have given explicit consent.

  • You can withdraw consent at any time by contacting us or using the unsubscribe option provided.

 

6. Photos & Videos

  • Photos or videos may be taken during sessions for training records or marketing purposes.

  • These will only be used with your explicit consent.

  • Consent can be withdrawn at any time in writing.

 

7. Data Sharing

We do not sell, rent, or trade your personal data.

Your data may be shared only where necessary, for example:

  • With veterinarians or behaviour professionals, with your consent

  • Where required by law or insurance providers

 

8. Data Storage & Security

  • Your personal data is stored securely and accessed only by Lead the Way Dog Training.

  • Reasonable steps are taken to protect your information from loss, misuse, unauthorised access, or disclosure.

  • Data is kept only for as long as necessary to provide services or meet legal obligations.

 

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data (where applicable)

  • Object to or restrict processing of your data

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

 

10. Cookies & Website Data

  • Our website may use basic cookies to improve functionality and user experience.

  • You can control cookies through your browser settings.

 

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

 

12. Changes to This Privacy Policy

This policy may be updated from time to time. The most recent version will always be available on our website.

 

13. Contact Information

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Lead the Way Dog Training
Email: enquiries@lead-the-way-dog-training.com

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